eaten a few Hot Dogs along the way. Some have been good, some have been great, but often they’ve been pretty ordinary. Unfortunately the Hot Dog scene here in Australia is the most disappointing when it comes to quality and imagination. I promised myself to one day correct this. In 2015, after receiving my marching orders from a multi-national manufacturing company I decided it was time to follow my passion. The Gourmet Hot Dog Co was born and Diggety’s Hot Dogs were introduced for the first time on May 30, 2015 in a laneway just off North Terrace. Our bright yellow Hot Dog cart then became a fixture in Rundle Mall where we traded every Thursday to Sunday for the rest of 2015. Dragging half a ton of equipment in and out of the Mall was physically demanding and at the same time emotionally rewarding. We became a weekly lunch stop for a large number of city workers and visitors. During university semester student traffic encouraged us to operate another cart on North Terrace. The market approved and enjoyed what we were doing. Requests to attend private functions and events started to grow and we made the decision to focus on these opportunities from early 2016. Demand for our Hot Dogs continued to grow. In May of 2016 we launched into the foodservice market where our product is now incorporated into the menu of a growing number of food outlets. You may see a sign on the counter at your local takeaway promoting the availability of Diggety’s Hot Dogs. Today we employ a number of staff directly through our merchandising operation. For those with the passion and desire to become their own boss, the potential to operate a Diggety’s business is also an affordable possibility.